Latest Projects
Latest Projects
App-Re Imagination
Native App- VS&Pink
Drove cross-functional collaboration and fun team dynamics in App Reimagination project. Secured leadership buy-in for key proposed features matching strategic vision.
Drove cross-functional collaboration and fun team dynamics in App Reimagination project. Secured leadership buy-in for key proposed features matching strategic vision.
14-November-2024
23-May-2024
Designathon
Victoria's Secret
Rebuilt Victoria’s Secret app as native mobile, implementing fast infinite scroll (~44 cards/load, <3s). Drove 3% PLP-to-PDP conversion uplift and revenue growth via AOS improvements.
Rebuilt Victoria’s Secret app as native mobile, implementing fast infinite scroll (~44 cards/load, <3s). Drove 3% PLP-to-PDP conversion uplift and revenue growth via AOS improvements.
14-November-2024
Project @ Work
Expensly
Expensly
Expensly helps freelancers easily manage their finances with a clean, intuitive interface. Its focus is on simplicity, clear data, and a seamless onboarding experience.
Expensly helps freelancers easily manage their finances with a clean, intuitive interface. Its focus is on simplicity, clear data, and a seamless onboarding experience.
20-08-2023
20-08-2023
Personal
Atomx- SaaS Platform
Atomx- SaaS Platform
NanoString’s AtoMx Spatial Informatics Platform, a multi-tenant B2B SaaS used by 50+ hospitals.
NanoString’s AtoMx Spatial Informatics Platform, a multi-tenant B2B SaaS used by 50+ hospitals.
22-04-2022
22-04-2022
Project @Work
PayPay- Credit Adoption
PayPay- Credit Adoption
Increase PayPay Credit usage and transaction volume by making Credit the effortless, high-value default through contextual nudges and visible rewards shifting users from Balance's 0.5% points to Credit's 1% advantage without added friction.
Increase PayPay Credit usage and transaction volume by making Credit the effortless, high-value default through contextual nudges and visible rewards shifting users from Balance's 0.5% points to Credit's 1% advantage without added friction.
27-01-2026
27-01-2026
Personal
Dwell Real Estate Group
Dwell Real Estate Group
Dwell is a stylish real estate web app for new buyers, offering an easy-to-use property search. Its clean black-and-white design with warm accents works smoothly across devices.
Dwell is a stylish real estate web app for new buyers, offering an easy-to-use property search. Its clean black-and-white design with warm accents works smoothly across devices.
15-04-2024
15-04-2024
Personal
Personal
Feature Spotlight
Feature Spotlight
Victoria’s Secret AI Powered Shopping with Google Cloud
Designed an AI-powered experience linking in-store discovery with personalized online shopping.
Victoria's Secret
Photo-based search delivers instant, personalized product recommendations across online and in-store experiences.
AI improves customer and associate experiences while accelerating operations.
Digital and physical journeys are now seamlessly connected.
Victoria’s Secret Makes Finding the Perfect Bra Faster and Easier
partnered with NetVirta to enable accurate bra size recommendations in app, without manual measurements.
Bra Fit Quiz
Higher confidence in online bra purchases through personalized size recommendations
Reduced returns by improving first-time fit accuracy
Stronger omnichannel experience that bridges physical expertise with digital convenience
Reinforced brand leadership in bra fit and customer-centric innovation
One United Bank
OneUnited Bank Grew Digital Adoption by 33% with Candescent. As Designer I contributed in Money Movement Flow for this enhancement.
Outcome:
33% growth in digital feature Adoption
Faster delivery of new capabilities and product enhancements
Improved usability across the mobile and online experience
About Me
About Me
Hey, I am Pratyusha
Hey, I am Pratyusha
Data-driven UX Designer crafting intuitive, accessible, and high-impact experiences that drive engagement and conversion.
Expert Designer
Driven by user-centered design, I create intuitive, accessible experiences and lead strategies for complex products. Skilled in design systems, usability research, and prototyping, I love simplifying user flows and sparking collaboration across teams to deliver meaningful business impact. When not designing, I’m likely shaping pottery, diving into Netflix, or playing with digital illustrations and motion design—because creativity should always be fun!
Rive
UX Research
UI Design
Product Design
Figma
Web Designer
Branding
Framer
Interaction Design
Animations
UX Advocate
Framer
UX Design
IOS & Android
Past Experience
Past Experience
Senior UX Designer
Victoria's Secret
May 2023 – Present
Senior UX Designer
Victoria's Secret
May 2023 – Present
UX/UI Designer
HCL Technologies
Sep 2021 - May 2023
UX/UI Designer
HCL Technologies
Sep 2021 - May 2023
Product Designer
element14 India pvt.ltd
Dec 2017 - Sep 2021
Product Designer
element14 India pvt.ltd
Dec 2017 - Sep 2021
Animesh
Working with you is effortless because you think systemically. Your designs are precise, well-documented, and developer-friendly, making implementation smooth and efficient.
Senior IOS Developer
Vineet Kumar
A detail-oriented and impact-driven UX designer who always balances creativity with functionality. Their design solutions have made a real difference in our customer experience
UX lead
Arvindan
our ability to merge user research with design execution is unmatched. Every decision is backed by insights, ensuring that the final experience is not just beautiful but truly effective
Innovation Team Super Ichamp
Mansee
You have a keen eye for UX psychology and business impact. Your strategic design decisions helped us optimize key user flows, leading to noticeable engagement and conversion improvements.
UX Designer
Vineeta
You bring a rare balance of analytical thinking and creative problem-solving to every project. Your iterative approach ensures constant refinement, leading to highly polished, impactful UX solutions.
UX Designer
Radhika
A detail-oriented and impact-driven UX designer who always balances creativity with functionality. Their design solutions have made a real difference in our customer experience
senior-ux-designer
Iramma
This template has set a new standard for design quality and usability!
Web Developer
Pradeep Gajendra
deep understanding of UX psychology and usability principles helped us refine our product experience, making it more engaging and user-friendly
HCL Manager
Divya Paikray
Designs are not just visually appealing but also incredibly intuitive. Collaborating with them made our development process smoother and more efficient.
Senior IOS Developer
Ashish Verma
A true UX powerhouse! Their ability to merge data-driven insights with seamless design solutions has significantly improved our product's engagement and conversion rates.
Victoria's Secret Design Director
Animesh
Working with you is effortless because you think systemically. Your designs are precise, well-documented, and developer-friendly, making implementation smooth and efficient.
Senior IOS Developer
Vineet Kumar
A detail-oriented and impact-driven UX designer who always balances creativity with functionality. Their design solutions have made a real difference in our customer experience
UX lead
Arvindan
our ability to merge user research with design execution is unmatched. Every decision is backed by insights, ensuring that the final experience is not just beautiful but truly effective
Innovation Team Super Ichamp
Radhika
A detail-oriented and impact-driven UX designer who always balances creativity with functionality. Their design solutions have made a real difference in our customer experience
senior-ux-designer
Iramma
This template has set a new standard for design quality and usability!
Web Developer
Pradeep Gajendra
deep understanding of UX psychology and usability principles helped us refine our product experience, making it more engaging and user-friendly
HCL Manager
Contact Me
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
pratyushaofficial07@gmail.com
Contact Me
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
pratyushaofficial07@gmail.com
Contact Me
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
pratyushaofficial07@gmail.com